January is this month were we all look tired and powerless. This is the effect after active time during Christmas and New Year Eve. There is many ways to help you come back again on your stage. The question is: a New hair style or SKIN HEALTH? What is going first?
Before I start work for in the beauty industry, I started to do the market analysis. My marked analysis was estimated on my own observation and research from talking with potential clients, retailers and cosmetic distributors. I made Beauty Treatments Questionnarie Market Reaserch Survey. I have asked 50 person main questions about beauty treatments:
1.How often do you have the following tretaments/service?
Hair cut answer every 2 months
Hair color anser –II- 3-4 months
Manicure 3-4 months
Pedicure 3-4 month
Facial every 4 months
Eyebrow Shape na tint every 6-8 weeks
Waxing hair removal every 3-4 months
Massage every 4 months
- How often would you like to (in ideal world) have the following tretaments/service?
Hair cut answer every 6 weeks
Hair color answer –II- 2 months
Manicure 4-6 weeks
Pedicure 4-6 weeks
Facial every 6 weeks
Eyebrow Shape na tint every 2-4 weeks
Waxing hair removal every 4-6 weeks
Massage every 4-6 weeks
- On average, how many different salons do you visit per year?
Tape of salons:
Hair cut/colour answer nr of different salons visit 1only
Beauty/nails treatments 1only
- Have you ever moved from the one salon to the another one?
Main answer – no
- What would make you switch salon from one to another?
Price rise in 50%
Cheaper service for less elsewhere in 50%
Change of workplace location in 70%
Change of home location in 70%
Regular therapist leaving 80%
Loyalty in incentive for competitor salon 80%
Nothing would make me switch salons 10%
What would you prefer haircut or beauty treatment?
Important to remember your skin is the part of your body that “sticks” with you no matter which new style is in vogue trend. As we getting older we spending less on our skin care. That attitude might be trigger to speed up the aging process. There are simple steps we can all follow to keep our skin healthy and always looking good. Get in touch with professional beauty therapist every 10-12 weeks to get skin analysis and new advice.
Study is the basics, make your own practice and then break the rules from time to time. Don’t take it all too seriously. Have a fun and treat yourself more often.